Not All NBC Affiliates In Love With Leno
Owner of 10 stations says network needs to dump comedian, but probably won't
Jay Leno insists that affiliates are happy with him. But there is one who completely disagrees.
Bob Prather, president of Gray Television, says the ratings for "The Jay Leno Show" stink, saying that Leno's ratings were "definitely hurting" the ratings of local news at his 10 NBC affiliates.
Gray Television operates 36 stations, about a quarter of them carrying NBC programming including WSAZ in Huntington, W.Va.; WOWT in Omaha, Neb.; WMTV in Madison, Wis.; WNDU in South Bend, Ind.; WITN in Washington, N.C.; WILX in Onondanga, Mich.; WEAU in Eau Claire, Wis.; WJHG in Panama City, Fla.; KKCO in Grand Junction, Colo.; and WTAP in Parkersburg, W.Va. and Marietta, Ohio.
While they're not exactly in the nation's largest markets, they still represent a decent chunk of Leno's overall local affiliate audience. Prather said he will tell NBC his feelings about Leno, but admitted that not much would be done because of the "egos" at the network who made the decision to put Leno on in primetime in the first place, according to RBR.com.
Gray chief executive Hilton Howell Jr., however, said the Leno strategy was supposed to show results over the course of an entire season, and it was too early to tell how it all will pan out.
"Jay Leno" hasn't pulled in the ratings NBC had hoped it would. After premiering to a stunning 11.0 rating/18 share in Fast National overnight ratings from The Nielsen Co., on Sept. 14, the weeknight comedy show has fallen hard. It finished September with a 5.1/9, but fell to a 3.5/6 in October -- a 31 percent drop -- and last week finished with a 3.2/6.
Monday, "Jay Leno" earned its lowest ratings yet, a 2.6/4, which now represents a 76 percent audience loss from its premiere.
"The Jay Leno Show" airs weeknights at 10 p.m. ET on NBC.
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