Sometimes a little rebranding goes a long way. Just ask TNN ... or is that Spike?

Discovery Communications -- the company that owns the Discovery Channel, TLC and half ownership of Oprah Winfrey's new channel OWN -- is rebranding the Science Channel ... again.

But it's not a major change, like calling it the Syence Channel. Instead, Discovery is simply dropping "Channel" and making the new name Science.

"Science is more than a channel," said Debbie Adler Myers, general manager of the channel, in a statement. "It's a multifaceted, multiplatform community that captures a distinct zeitgeist within our culture. To reflect this, we're officially dropping the 'Channel' from our network name."

The change will be effective June 8.

It's the second time Discovery has rebranded the channel since it was first launched in 1999 as Discovery Science. It became The Science Channel in 2002, but only in the United States.

Along with the name comes a new logo, which Discovery has called "Morph." The oddly shaped black ball simply has "Sci" written inside.

Science Channel is found in about 66 million homes, far less than the 100 million homes Discovery Channel can be found.

Discovery Communications had $3.8 billion in revenue last year, and is a publicly traded company whose ownership includes Advance/Newhouse Communication, the magazine chain owner. Besides the channels it owns, Discovery also distributes BBC America to cable operators throughout the United States.