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No Viewers, But Starz's 'Boss' Gets New Boss

Dee Johnson leaves 'The Good Wife' to take on premium cable

There are many observers that say Starz was a bit too hasty when it ordered a second season of the Kelsey Grammer series "Boss" before the first episode aired. Now that there's just a quarter million watching each week, what will Starz do to try and attract viewers to the show?

They'll start by making changes at the top. Dee Johnson, who most recently was an executive producer on the CBS series "The Good Wife," is set to replace Richard Levine and Lyn Greene as showrunner. Levine and Greene were a producing duo that had worked together previously on "Nip/Tuck" and "Stark Raving Mad."

However, it's not necessarily clear if the inability to draw an audience is actually from the creative side. In fact, it's kind of a mystery why more people aren't tuning in to see what many are calling some of Grammer's best work yet. The series has been a critics' favorite, although that does not necessarily translate into high viewership.

Luckily, however, Starz -- like other premium cable channels -- does not depend on actual viewers for survival. Premium cable channels don't run commercials, so counting viewers is not as important as the buzz an original series creates that will translate into paying subscribers to a channel. If there is enough buzz surrounding a show, no matter what its actual viewership is, a channel like Starz will continue to invest in a series to help develop even more subscribers.

Plus, there has been some early Emmy whispers surrounding Grammer's work as a Chicago mayor diagnosed with a degenerative brain condition, who now has nothing to lose in a political system already filled with corruption and heavy manipulation. Such attention could bring some more publicity to "Boss," thus more people potentially signing on as subscribers.

Before "The Good Wife," Johnson bounced around a number of series in various producer roles including TNT's "Rizzoli & Isles," "Southland," Lifetime's "Army Wives" and the short-lived "Commander-In-Chief." She also was a producer on "ER," "Profiler" and the original "Melrose Place."

She was on the team nominated for an Emmy in 2001 for Outstanding Drama Series for "ER."

"Boss" was created by Farhad Safinia, the writer of the Mel Gibson 2006 film "Apocalypto." He remains on the series as an executive producer.

About the Author

Michael Hinman is the founder and editor-in-chief for Airlock Alpha and the entire GenreNexus. He owns Nexus Media Group Inc., the parent corporation of the GenreNexus and is a veteran print journalist. He lives in Tampa, Fla.
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