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HBO Says It Won't Work With 'Competitor' Netflix

Yet, streaming content leader says that such a partnership could still work

HBO has made it clear that it plans to go on its own to provide its customers with streaming content of its original series and movies through products like HBO Go.

But that hasn't stopped the world's largest streaming service, Netflix, to still make a play.

Netflix, which has had some public battles with networks and content distributors in recent years over how much they were paying to stream content, told investors in a letter that such a pairing would not only be amazingly beneficial to both sides, but that it was actually still possible.

"While we compete for content and viewing time with HBO, it is also possible we will find opportunities to work together -- just as we do with other networks," Netflix chief executive Reed Hastings and chief financial officer David Wells wrote in their letter, according to Reuters.

Later, when talking to analysts in a conference call, Hastings did downplay the remarks, saying that he considers Netflix to be a network similar to HBO, and that networks have a tendency to work together.

Either way, HBO says it's having none of it.

The Time-Warner-owned cable channel said that they are "not in discussions and have no plans to work with Netflix," according to a spokesman.

Although it gets a lot of flack from digital content consumers egging them on to expand, Time-Warner launched HBO Go in February 2010 to subscribers, and has expanded it from just computers to mobile devices like iPads and smart phones. It is also available on the Xbox 360 and the Kindle Fire, although it's not quite available on AppleTV or Roku.

HBO Go provides access to a number of HBO original series over the years, as well as a wide selection of movies.

Netflix and HBO do have some things in common. Both outlets had to reinvent themselves in recent years, with Netflix moving from DVD mailings to streaming, while HBO added high-quality original series to its movie lineup.

Although Hastings would welcome any talks with HBO, he did confirm that there were no discussions of any kind with HBO, so as of now, that channel's original programming will not be available on Netflix.

HBO is premium cable's second-largest channel with 29 million subscribers, behind only Encore, with 33.2 million. Netflix isn't far behind with 23.6 million subscribers in the United States alone.

Netflix will soon join HBO in producing original programming, including a revival of the popular Fox series "Arrested Development" as well as the political drama "House of Cards" from David Fincher.

About the Author

Michael Hinman is the founder and editor-in-chief for Airlock Alpha and the entire GenreNexus. He owns Nexus Media Group Inc., the parent corporation of the GenreNexus and is a veteran print journalist. He lives in Tampa, Fla.
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